The pervasive trend of marketing alcohol to mothers, particularly around occasions like Mother’s Day, warrants critical examination due to its potential public health implications. This marketing strategy often exploits the stresses and emotional labour associated with motherhood, promoting alcohol as a coping mechanism. Such tactics not only trivialise the real challenges faced by mothers but also risk normalising unhealthy drinking habits. A shift in approach is necessary to protect the well-being of mothers and promote healthier alternatives.

Source: Women’s Agenda