The Scotch Whisky Association (SWA) has successfully settled a legal dispute with Arkay Beverages over the production and sale of an alcohol-free beverage labeled as “Scottish whisky.” The SWA challenged the American firm in a Texas court, securing a consent judgment that prevents Arkay from using the term “Scottish whisky” for its products. The legal action was part of the SWA’s ongoing efforts to protect the integrity and authenticity of Scotch whisky, emphasizing that legitimate Scotch must be distilled in Scotland and meet specific standards, including a minimum 40% alcohol by volume. Arkay’s beverage, produced in Mexico and devoid of alcohol, failed to comply with these requirements, prompting the SWA to argue that the labeling created a misleading association with genuine Scotch whisky.
This settlement marks a significant victory for the SWA in its international campaign against counterfeit and imitation whiskies. The association has been vigilant in defending its rights, previously stopping other imitations, such as a fake Scotch labelled “Dian The Legend” in South Korea. Arkay Beverages has agreed to halt production and distribution of its alcohol-free “Scottish whisky” globally and to recall unsold bottles. The SWA’s legal actions underscore the importance of protecting Scotch whisky’s global reputation and ensuring consumer trust in the authenticity of the product.
Source: The Scotsman
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