A recent study by the London School of Hygiene & Tropical Medicine (LSHTM) has raised concerns about misinformation in alcohol-reduction apps funded by the alcohol industry. The research, the first of its kind, scrutinised digital tools claiming to offer alcohol-reduction advice. It found that many industry-funded apps, including those from organisations like Drinkaware and EducAlcool, employ covert misinformation tactics, such as omitting critical public health information. These apps are reportedly three times less likely to inform users about the cancer risks associated with alcohol compared to tools endorsed by national health services. Additionally, only about half of these apps clearly communicated standard drink sizes or weekly consumption limits, potentially nudging users towards increased alcohol intake.

The study highlights the need for caution and regulation similar to those applied to tobacco industry-funded health interventions. Researchers have identified that misleading messaging often includes cultural normalisation of binge drinking or suggestions that moderate alcohol consumption could reduce the risk of some diseases. These findings point to a potential conflict of interest and suggest that public health practitioners should rely on independent sources like the NHS for accurate alcohol consumption guidance. For more details, visit LSHTM.