A Glasgow-based researcher is at the forefront of a groundbreaking World Health Organization (WHO) initiative, calling for global alcohol policies to consider the differing impacts of alcohol consumption on men and women. Professor Carol Emslie, an internationally-renowned researcher at Glasgow Caledonian University (GCU), is advocating for gender-sensitive approaches to tackle alcohol harm effectively.

Professor Emslie’s research revealed that while men and women experience alcohol-related harm differently, existing policies often fail to reflect this disparity. She warns that the alcohol industry exploits gendered tactics in its marketing, intensifying the need for tailored interventions. Professor Emslie’s team contributed to the WHO’s latest alcohol policy report, which includes a toolkit for policymakers. This resource highlights critical questions, such as whether policies may stigmatise certain groups or reinforce harmful stereotypes. Professor Emslie emphasised, “Our report gives us a mandate to say to policymakers around the world − you must think about how your alcohol policies might impact men and women differently for them to be effective” (Glasgow Caledonian University).

Scotland’s innovative alcohol strategies place it as a global leader in this field. The nation recently increased its minimum unit price for alcohol to 65p, a landmark policy linked to reducing alcohol-related deaths by 13.4%. However, Professor Emslie stressed the importance of examining the gender-specific effects of this measure, noting that evidence suggests it impacts men more heavily than women. Policymakers are being urged to explore these differences to maximise effectiveness.

The charity Scottish Families Affected by Alcohol and Drugs (SFAD) stands as a powerful example within Scotland’s case study. SFAD’s work highlights the unique challenges faced by men and women due to substance misuse. CEO Justina Murray emphasised the importance of offering diverse support options tailored to different needs, noting that most family members seeking help for substance issues are women. Meanwhile, SFAD’s team works to engage male family members by providing structured, emotionally supportive environments.

This landmark initiative not only strengthens Scotland’s role as a pioneer in alcohol control policies but also sets a precedent for a more inclusive, gender-aware approach worldwide. By combining evidence, advocacy, and community action, the aim is to create healthier societies where the stigma surrounding alcohol-related harm no longer exists.

Source: healthandcare.scot