Wales’ minimum alcohol pricing policy, introduced in March 2020, has sparked controversy as new findings reveal unintended and troubling consequences. Under the law, a minimum price of 50p per unit of alcohol was set to curb excessive drinking and promote responsible alcohol use. However, a government report highlights a shift among problem drinkers, who are now turning from cheap cider to stronger spirits like vodka to sustain their habits.

A survey of 138 individuals seeking support for alcohol dependency found many had switched to higher-strength drinks as they offered “more bang for your buck.” Shockingly, some reported prioritising alcohol spending over food, heating, and essential living costs. Others resorted to begging, payday loans, theft, and even sex work to fund their drinking. Support workers fear this financial strain has worsened due to the ongoing cost-of-living crisis.

While policymakers argue the initiative is a step towards mitigating alcohol-related harm, the report found little impact on overall consumption levels. Many dependent drinkers either maintained or increased their intake by seeking stronger, more cost-effective options. The research casts doubt on harm reduction policies, suggesting they may inadvertently fuel greater harm to individuals and society.

Strikingly, the findings reveal that rather than solving alcohol dependency issues, minimum pricing risks deepening the struggle for low-income households while failing to achieve the intended goals.

Source: BBC