The call for reform in the alcohol-free industry has reached a crucial point as brands and experts unite to urge the UK government to update outdated labelling regulations. With growing consumer interest in alcohol-free alternatives, there is an urgent need for clearer descriptors to help people make informed choices.

As Laura Willoughby noted, “I share my thoughts on why alcohol-free is about more than choice of drinks, it is about inclusivity” (Read more).

The Push for Global Alignment

Currently, UK regulations classify alcohol-free drinks as containing 0.05% abv or less. However, industry leaders are advocating for alignment with international standards, where anything under 0.5% abv is considered alcohol-free. This shift would not only eliminate consumer confusion but also promote a unified approach that reflects evolving global practices.  The UK Government is consulting on options for updating recommendations on labelling of NoLo alcohol drinks, aiming to make them more available, acceptable, and affordable as substitutes for standard alcoholic drinks (Source).

Voices from the Industry

Prominent figures, including Laura Willoughby of Club Soda and Luke Boase of Lucky Saint, have stressed the importance of this reform. Willoughby highlights the decade-long acknowledgment of this issue by the government, urging swift action as consultations have already been completed. Boase echoes this sentiment, pointing out the potential for growth within the alcohol-free sector as consumer habits change and public health initiatives gain momentum.

A Call to Action

The collective voice of nearly 80 brands, suppliers, and advocates is clear: it’s time for the UK to modernise its approach to alcohol-free labelling. By adopting these changes, the government can support healthier lifestyle choices and further the development of the alcohol-free market. This move not only benefits consumers but also aligns with broader public health goals.

As the dialogue continues, the hope is for timely government action that will support clarity and growth within the alcohol-free industry, ultimately encouraging more informed and healthier choices. Clearer labelling isn’t just a small change; it’s a way to make the market more open and health-friendly. With updated rules, people can easily pick options that match their lifestyle and preferences.

Source: DrinksRetailing