The World Health Organization, in conjunction with STOP, a global tobacco industry watchdog, is set to unveil Hooking the Next Generation, a damning expose on how the tobacco and nicotine industry insidiously designs products and crafts marketing strategies to ensnare the world’s youth. This crucial release, strategically timed ahead of World No Tobacco Day on 31 May, underscores the necessity of stringent laws and uncompromising policies to thwart these predatory practices.

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