Sales of unauthorised flavoured disposable vapes in the United States have surged, highlighting the issue of illegal vape sales in the US. These sales amounted to approximately $2.4 billion in 2024, representing 35% of all e-cigarette sales tracked in select outlets, including convenience stores and supermarkets. While these sales indicate a decline from $3.2 billion in 2023, the market for such products remains significant and reveals persistent gaps in regulatory enforcement.

Data reviewed from an industry source shows that, despite the U.S. Food and Drug Administration (FDA) authorising only 34 tobacco- and menthol-flavoured vaping products, unauthorised options dominate. These include more than 11,000 unauthorised flavoured disposable e-cigarettes, with varieties such as “cookie and cloud” and “magic cotton candy” enticing younger demographics.

Unauthorised Vape Sales Continue to Thrive

Although federal crackdowns have curtailed sales of certain brands, newer entrants have quickly taken their place. Brands like Geek Bar Pulse, Breeze Smoke, and Raz now lead the market, generating hundreds of millions of dollars in revenue. For instance, Geek Bar Pulse reached an estimated $582.8 million in sales this year.

The FDA’s efforts, including an import ban on popular labels like Esco Bars and Elf Bars, have reduced their market share. However, industry players argue this shift has only fuelled the rise of other unauthorised brands. BAT and Altria, two of the few companies producing legally authorised products, estimate that the expansion of the illicit market drove a 30% growth in the overall U.S. vaping sector in 2024.

Addressing the Continuing Risks

The private research data provides rare insights into the ongoing challenges posed by illegal vape sales in the United States. Notably, sales of flavoured disposable vapes as part of the broader tracked market have dropped by 25% since 2023 but still account for a substantial portion. Reports suggest gaps in regulation allow such products to flourish, particularly as the data excludes online sales, independent stores, and vape speciality outlets.

The alarming figures highlight the urgent need for stricter oversight to tackle the accessibility and appeal of such products. Public health advocates stress the importance of eliminating unauthorised options to discourage uptake, especially among the youth. By addressing these gaps and prioritising enforcement, the risks associated with unauthorised vape sales can be mitigated to protect communities nationwide.

Source: Reuters