The US Food and Drug Administration (FDA) has approved the sale of Zyn nicotine pouches, promoting them as a harm-reduction tool for smokers looking to quit cigarettes. These smokeless nicotine products are marketed as cleaner and more discreet alternatives to traditional tobacco and vaping. However, while the FDA highlights the potential benefits for adults, experts warn about their growing popularity among teenagers. The pouches’ flavoured, odourless design attracts many young users, allowing them to use the product unnoticed.

Teen Use of Nicotine Pouches Continues to Rise

Data reveals a sharp increase in teen use of nicotine pouches. The 2024 Monitoring the Future survey reported a rise in usage among tenth-graders from 1.9% in 2023 to 3.4% in 2024. For seniors, this figure doubled in just one year, reaching 5.9%. Adolescents often perceive these smokeless nicotine products as less harmful. Their sleek design and attractive flavours encourage frequent and discreet use in schools or public places. This frequent exposure significantly raises the risk of addiction.

Nicotine addiction develops as consistent use triggers dopamine release in the brain, reinforcing the cycle of cravings and withdrawals. Over time, individuals require higher doses to achieve the same effect, leading to dependency and long-term health struggles. Experts also warn that these pouches could act as a gateway to more harmful nicotine products like vaping or smoking. This risk is particularly high for teenagers seeking self-medication.

Stricter Measures Needed to Regulate Smokeless Nicotine Products

Although the FDA emphasised that nicotine pouches are not “safe,” their approval has sparked criticism for focusing on adult harm reduction while overlooking the risks to vulnerable groups like teenagers. The rising popularity of smokeless nicotine products in younger demographics poses significant public health concerns. To combat this trend, authorities must implement stricter regulations to safeguard teens from early addiction and its lasting impacts on their well-being.

Source: Zyn nicotine pouches get FDA approval