In a decisive move to bolster public health measures, California Governor Gavin Newsom has signed Assembly Bill (AB) 3218 into law, introducing robust enforcement mechanisms against the sale of illegal tobacco products. Spearheaded by Assembly Speaker pro Tempore Jim Wood and Assembly Speaker Robert Rivas, this legislation aims to fortify the state’s ban on flavored tobacco, a law upheld after the U.S. Supreme Court rejected challenges posed by R.J. Reynolds Tobacco Co.

AB 3218 empowers the California attorney general’s office with new tools to ensure compliance with the prohibition, set to take full effect by January 1, 2025. A critical component of this legislation is the establishment of a publicly accessible Unflavored List, detailing all legal, unflavored tobacco products approved for sale. This list will serve as a benchmark, authorizing civil penalties for sellers who attempt to market items not listed or lacking FDA approval. Furthermore, the bill broadens the definition of prohibited “characterizing flavors” to include menthol-like sensations, enhancing its scope to protect consumers, particularly the youth.

California Attorney General Rob Bonta praised the bill, highlighting its potential to safeguard young people from the allure of flavored tobacco products. In tandem with these legislative efforts, nearly $28.5 million in grants have been allocated by the California Department of Justice to support local agencies in enforcing these restrictions.

This legislative advancement underscores California’s commitment to holding the tobacco industry accountable and reducing the prevalence of addictive substances among its youth, marking a significant step forward in public health advocacy. This new law is an important step towards creating a healthier environment for young people in California. By taking strong action against illegal tobacco sales, the state is showing its commitment to protecting its residents from the dangers of smoking and nicotine addiction.

Source: CS News