A recent survey has highlighted significant public opposition to a proposed change in television advertising rules that could allow for 800 extra hours of alcohol ads annually in Australia. Under the proposal by Free TV, alcohol advertising would be extended to weekends, public holidays, and school holidays—times when families and children are more likely to be watching. Alarmingly, 90 per cent of Australians expressed concern about the changes, underscoring the disconnect between community expectations and industry priorities.

The survey also revealed that 82 per cent of respondents are worried about alcohol advertising during sports broadcasts. Research shows that such exposure correlates with increased harm, including underage drinking and heightened risks of domestic violence. Sports broadcasts, particularly on public holidays and during major events, have been linked to higher instances of violence, putting women and children at greater risk.

Health advocates, including FARE CEO Caterina Giorgi, have strongly criticised the proposal. “We should be eliminating loopholes that increase harm, not approving more advertising during family-oriented viewing times,” Giorgi stated. She also pointed out the broader implications, highlighting that early exposure to alcohol marketing is linked to youth engaging in drinking at younger ages and in riskier patterns.

Recently, community and health organisations formally urged the Australian Communications and Media Authority (ACMA) to intervene. Many cite the findings from a government-commissioned Rapid Review, which endorsed restricting alcohol advertising during sports due to its links with increased rates of family and sexual violence, especially during high-profile events such as football grand finals.

Advocates are calling on ACMA to prioritise the health and safety of families and reject Free TV’s proposal. The push to expand alcohol marketing during vulnerable times directly overlooks the public’s concerns and the well-documented risks to children and families.

Source: fare