A new trend in vaping has emerged, featuring devices with screens that display animations, raising concerns about their appeal to younger users. These vapes, which play animations reminiscent of retro video games, could entice children and teenagers, potentially reversing recent declines in youth vaping rates. Robert Jackler, a tobacco marketing expert, suggests these animations portray e-cigarettes as fun, while Laura Struik, a specialist in youth e-cigarette use, warns they may be another tactic to draw in younger users. The animations might increase addiction risk by triggering dopamine release, intensifying the desire to vape. Although vaping defenders argue these features are technological advancements, critics worry they could undermine efforts to reduce youth vaping.

As vaping devices introduce more interactive features, like animated screens, they could attract the attention of younger users. While these updates are seen as technological improvements, they may also make vaping more appealing to children and teens, potentially reversing efforts to reduce youth vaping.

Source: The Atlantic