The campaign to support the recreational marijuana amendment in Florida, known as Amendment 3, has raised over $100 million, drawing significant contributions from major cannabis companies. Trulieve, Florida’s largest medical marijuana business, leads the fundraising with nearly $92.3 million, alongside other companies like Verano and CuraLeaf contributing millions. Despite this financial backing, the Smart & Safe Florida campaign has spent almost $96.7 million, leaving it with just over $4 million heading into the final stretch before the vote. This contrasts with the opposing Vote No on 3 campaign, which has managed to maintain over $6 million in cash reserves after spending part of its $15.4 million raised, indicating a strategic financial advantage as the campaign unfolds.

The financial dynamics reveal a competitive landscape where both sides are heavily investing in efforts to sway public opinion. Trulieve CEO Kim Rivers stated, “It’s all about improving access. We came into this with a mission to provide access to high-quality products that are safe and have an appropriate value proposition to give folks control over their – in the original days – medical journey. I don’t think that changes here.” Read more at: Ballotpedia 

This highlights the intense interest and stakes involved in the potential legalisation of recreational marijuana in Florida.

On the other hand, Hialeah Mayor Esteban Bovo expressed concerns, saying, “A fifteen-year-old will get their hands on marijuana. In fact, I will tell you that you’re limiting a parent’s ability to teach their children and one of the tools was that it’s illegal, and now it will be refuted it’s no longer illegal.” Read more at: WSVN 

With contributions pouring in and expenditures climbing, the outcome of Amendment 3 will be closely watched by stakeholders across the state. For further details, visit Florida Politics.